Dema Grim is a local fashion success story. Her store on Valencia Street (1038 Valencia St between 22nd and 21st) is full of her original designs, which are well-tailored, whimsical, and retro-inspired. Dema has an eye for color and a knack for pairing prints, and when I look at her soft, girly clothes, I see summer picnics, terrace cafes, and the excitement of a first date.
According to Dema's website, she designs "twisted classics for independently minded women." I find this description more or less accurate. If I had to compare Dema to anything, I'd say she's a little bit Anthropologie and a little bit Anna Sui. While I don't know if I'd say "twisted classics" (the term 'twisted' gets me thinking of the creativity of Christopher Bailey or Alber Elbaz, not conventional retail), I'd definite call Dema 'classic with a twist'. Nothing I've seen in Dema is particularly cutting edge, but nothing is particularly conventional either. These are pretty clothes with a kitschy streak, which gives their own interpretation of the current trends of fashion, but without breaking any of the rules.
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