Edun has a pop-up store in SF in one of my favorite Hayes Valley boutiques: Azalea! Some history behind the brand: Edun was started by U2's Bono and his wife, Ali Hewson. Edun is a socially conscious fashion label that uses environmentally sound manufacturing techniques and donates 15% of all proceeds to charity. It exists also to provide employment for people in developing regions, particularly Sub-Saharan Africa, by using the fair trade business model. Anyway, point of the story: Edun makes really cute clothes, it's a ethical company, and they'll be selling stuff at Azalea until the 20th of October. Get you there, lady! Below, a video of Ali from Nylon TV, talking about Edun. Enjoy.
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